Direction: The Value of a Sponsor to Improve Performance

If you are looking to get ahead (aren’t we all?), consider getting a sponsor…not just a mentor. Each has a different role and help provide guidance to succeed.

Performance management training experts recommend having a mentor who will be there to offer advice and guide you as needed. You lean on mentors for feedback, both positive and negative, that will help you gain experience and expertise.

What value can a sponsor add? Sponsors have connections that can boost your career trajectory right into the executive suite or onto a critical and visible project. They advocate for you and for your talents and they have credibility at the highest levels. Their motivation is your success which will ultimately enhance their own.

How do you acquire a sponsor? Identify the person in your organization who would be most beneficial as an internal ally and advocate. Then think about what you can offer in return. Perhaps you have a talent they lack but that can benefit them. The most productive relationships work both ways.

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